Discover how our products can revolutionize the way you communicate and collaborate.


Explore our advanced voice solutions designed to optimize your communication workflows.

Diverse range of DID number solutions designed to enhance your communication capabilities.

Experience unparalleled communication efficiency with our advanced SIP Trunking Solutions.

Cutting-edge technology to proactively detect and neutralize spam flags on your DID Numbers.


Wherever your audience is, our platform ensures seamless messaging across diverse channels.

Build customer journeys by fostering interactive conversations, all within the framework of your app. 

Connect with your audience in a simple and effective way through our cutting-edge SMS platform. 


Harness the power of IDT as your chosen carrier while leveraging your platform’s advanced features and services.

Integrate Twilio with our robust carrier routing platform to achieve unparalleled Voice termination system.

Experience reliable and high-quality communication services while leveraging the advanced capabilities of Genesys. 

Integrate IDT with the collaborative strength of MS Teams, unlocking efficient and feature-rich communication. 

Experience the power of our carrier network seamlessly connected to Plivo through our cutting-edge BYOC solution. 


Experience the power of our online voice tools, designed to simplify communication management. 

Ensure the authenticity and integrity of outbound calls with our STIR/SHAKEN Verification Check tool. 

User-friendly tool to verify the reputation of your business number, ensuring that it remains trusted. 

Compare and gain insights into outbound call expenses, optimize budget, and make informed decisions. 

Easily estimate and compare the costs associated with different DID numbers providers. 

Compare inbound VoIP rates among top CPaaS providers and optimize your inbound call costs. 

Generate custom SMS templates. 


Empower yourself with the resources you need to thrive in the dynamic landscape of communication.

Articles covering a wide range of topics.

Get answers to common queries.

Find instructions to make the most of our products.

Discover telecom insights and trends.

Find definitions of popular telecom terms.

Explore how our solutions have helped businesses.

Latest telecom trends, innovations, and market insights.


A global telecom partner built to meet your needs. 

Discover the story behind our commitment to delivering innovative solutions to connect people and businesses worldwide. 

Learn about our robust network infrastructure that spans across the globe, ensuring reliable and secure connectivity. 

Got a question, feedback, or need assistance? Our dedicated team is here to help!

Find partners or sign up for partnership programs.

Learn / Blog

How to Ensure Your Call Quality is Top-Notch

|  5 min
How to Ensure Your Call Quality is Top Notch
In this article

Business VoIP providers – certification could end spoof calls

Rapidly growing businesses often ruin their own prospects by growing too big, too fast. The pursuit of market share can sometimes lead to a loss of service quality, as an aggressive marketing strategy can divert resources away from keeping current customers happy. 

To remain competitive, wholesale VoIP providers must focus on building their brands and improving their reputations by delivering high-quality services. Let’s take a look at business strategies can help: 

Invest for Success

Call routing and termination must interconnect seamlessly. This can only be achieved by proper investment in expanded infrastructure and renegotiated service agreements with suppliers. 

Consider the quality of the equipment and software that you use in your business. Faulty equipment could cause serious call quality impairment. 

Infrastructure needs to be robust and updated routinely to ensure processes run together smoothly. To achieve this, a wholesale VoIP provider must build in redundancy, shorten distances between routing and termination, choose direct interconnects, CLI guaranteed routes, highest network uptime, 24X7 support and implement continuous network monitoring. 

Prioritize Network Redundancy

Redundancy creates better call quality. By providing duplicate links in the VoIP network, experienced providers can improve reliability for users, resulting in a consistent, seamless VoIP experience. 

The spare links act as a backup, providing a failsafe for any network failures and capacity shortages. Thus, customers stay connected consistently without loss of service quality. That service quality will result in improved reliability and better service quality. In turn, the enhanced reputation that results may help the wholesale VoIP provider attract more business and earn the money needed to repay the cost of the extra investment. 

Shorten Distances for Quality Wholesale VoIP Termination

Wholesale VoIP providers might use numerous carriers in their operations, and as such, calls may need to be routed extensively before terminating. 

The distance of the link over which the call travels can impact the quality of the call – the longer the route, the more the quality will deteriorate. Reducing the distance between endpoints to get the best possible call quality can help and reduces PDD (post dial delay) and jitters, but this strategy may require you to switch to a different carrier that has more local pops/physical access points and a wider direct interconnect network and can therefore provide more local proximity for a larger percentage of the traffic destinations. 

Interconnections between carriers can also cause delays. Reducing the number of carriers creates a speed advantage, but that strategy needs to be balanced with cost, as wholesale VoIP providers must strike a balance between efficiency and service costs in order to optimize profitability. 

Monitor the Wholesale VoIP Provider Network Consistently

As a wholesale VoIP provider, your network is your stock in trade. As such, it’s imperative to remain vigilant over network performance. Providers must implement a continual monitoring system that identifies potential points of failure and heads off outages. 

Capacity planning is also a necessity in order to ensure a constant, quality service. Examine the performance of all components of the network, including hardware and software. Upgrading each piece of hardware and software in a timely manner ensures optimal network performance. 

In addition, your wholesale voice carrier/VOIP carrier should have sufficient and scalable capacity to accommodate your needs. Look for a reputed voice carrier that has been in the business for some time and preferably has its own organic traffic so you can be assured of their buying powers. 

Your network monitor should provide real-time performance and status checks and also store traffic flow data for analysis and capacity projections. Equipment status monitoring enables failure prevention and costs less than emergency repair. 

Improve Business Partnerships

Improve Business Partnerships

Wholesale VoIP providers are placed between carriers and consumer telephony users. As such, they’re effectively hostages to the quality of service provided by their suppliers, as well as on the business success of their customers. 

Remember that your customer’s customer is also your customer. Work with the retailers that buy your services to see how you can improve the information flows and service connections between you to help win more customers and generate more income to invest in improved call service quality. 

At the same time, work with your suppliers to tighten up the quality of the services they provide to you. Ensure that they have a solid network to provide the quality you are looking for and have reliable escalation processes including global support teams available at your disposal 24×7. 

Build a Brand

If necessary, work with expert consultants to formulate your marketing strategy and track its performance. A haphazard brand representation won’t win you the solid reputation needed to convert customers. No matter how good your service is, a poorly managed image will undermine your business’s reputation. 

Wholesale VoIP providers often focus on the technical aspects of the business and dismiss the value of image. Even though you aren’t dealing directly with consumers and cater to a business market instead, you still need to invest in sales materials that present a professional image, including an attractive and informative website. 

An expanding business needs revenue, and that requires more sales. If you overlook brand identity and customer satisfaction issues, you reduce the income potential that in turn hurts the investment capital availability. 

Improve Quality to Expand the Business

Remember that a fault-free network improves customer satisfaction, which will improve your business’s reputation and make it easier to win new customers. Quality systems don’t just happen by accident. Wholesalers need to build in spare capacity, replace and upgrade aging infrastructure, monitor constantly to prevent failure, and plan for increased demand. 

Although capital investment initially reduces profit, it isn’t possible to expand a business without it. A VoIP network that goes unmonitored, that doesn’t have sufficient capacity, that has unpatched software, and that relies on equipment deployed beyond a reasonable service life is bound to fail. Prioritize service quality to ensure business success and profitability. 

Support your technical excellence with business acumen. Improve your customer service procedures and enhance your company’s image and visibility in order to communicate your service’s technical excellence to present and potential customers. 

Struggling to understand how to ensure the success of your wholesale VoIP provider business? Let the experts at IDT Express help. Reach out today for more information. 

Share this article

Leave a Reply

Your email address will not be published. Required fields are marked *


Meet our wholesale voice routing

Fulfill all your voice calling needs with our category leading wholesale A-Z Voice Termination.
Try IDT Express for a $25 Credit

Get $25 Free Trial Credit

Get IDT Express articles in your inbox

The best source of information in the telecom industry. Join us.

    Most Popular

    |  9 min
    Within this decade, the customer experience management market is anticipated...
    |  8 min
    Recent studies by Pronix Inc reveal that the demand for...
    |  8 min
    According to studies by eMarketer, with fewer and fewer people...