As demand for VoIP services continues to grow, it is essential that scaling doesn’t compromise quality and efficiency. Not only does the wholesaler need to balance quantity with quality, but they also need to ensure retention of current clients and the securing of new business by building a positive brand image for reliability in an increasingly competitive market.

A correctly calibrated system

Monitoring, routing and termination must work harmoniously and seamlessly. Infrastructure needs to be robust, updated routinely and must be the subject of significant investment so as to ensure each aspect of the process runs smoothly. Addressing the key issues of a redundant network, shorter distances between routing and termination, and consistent network monitoring can help to achieve this.

Prioritise network redundancy

A totally redundant network will result in better call quality, so providers should seek to optimise such redundancy. By utilising redundancy in the VoIP network, experienced providers such as IDT can help improve reliability for users, thereby allowing for a consistent, seamless VoIP experience. A redundant network will act as a backup, providing a failsafe for any network deficits and failures to ensure that customers stay connected consistently without loss of service.

Shorten the distance for quality wholesale VoIP termination

Wholesaler providers of VoIP services may have numerous carriers, and as such, calls may have to be routed extensively before terminating. The distance over which the call travels can impact the quality of the call; the longer the route, the more the quality can deteriorate. To retain the best possible call quality, it’s important to reduce the distance between end points and the number of carriers through which the call passes on its way to its destination. However, this needs to be balanced with cost and the revenue associated with services rendered to ensure profitability is maintained.

Consistent monitoring of the VoIP network

As a wholesale provider, it’s imperative to keep on top of the network and ensure that it’s consistently monitored. Providers need to be regularly checking for errors, assessing any failures or issues and planning ahead to deflect future problems with the system. Infrastructure should be strengthened, while upgrades to software and the physical set-up need to be undertaken at the earliest possible moment to ensure that the network operates optimally.

Real-time, constant monitoring of the network will help to detect and remedy any issues in the most timely, cost-effective manner. Prevention is always better than cure, and early remedy of problems is better than dealing with failures that can potentially become catastrophic. Providers can mitigate any impact on the service by undertaking a forward-thinking approach.

Taking such a proactive approach to monitoring and maintenance will result in a more efficient network which is less vulnerable to failures. Meanwhile, any issues that are identified can be tackled before significantly impacting customers, preventing call quality deterioration or failures in service. Client retention and acquisition should be an inevitable consequence of a carefully managed network.